Weather Underground Licenses Jivox Interactive Online Video Advertising Technology
Leading weather information website with over 14 million unique monthly visitors to offer its advertisers targeted video advertising using the Jivox online video ad platform
San Mateo, California – April 19, 2010 –
Jivox, provider of the leading interactive online video advertising technology, today announced that Weather Underground has licensed the Jivox platform to offer advanced video advertising options to its advertisers.
Weather Underground is one of the world’s leading online weather sites, with millions of Internet users visiting wunderground.com every day to check real-time weather information in thousands of cities, post and browse photos and comments, read blogs, and search for weather conditions. With its global reach, targeted viewership, and large and engaged audience, wunderground.com is a premier destination for leading advertisers – consistently scoring in the Quantcast top 100 most-visited sites on the Internet.
Weather Underground is using the Jivox interactive online video advertising technology platform to allow its advertisers to place in-banner video ads on wunderground.com. Using Jivox, Weather Underground account teams will be able to easily manage all aspects of the company’s video advertising offer – including creative management, campaign management, and analytics – from a single, web-based interface. With Jivox, Weather Underground can easily create new or manage existing campaigns for advertisers; traffic, serve, and tag video ad campaigns by site selection and inventory allocation; specify campaign details; deliver strategic media planning; and schedule, budget, and re-allocate inventory for existing campaigns from one interface.
"We're excited to be able to offer our advertisers interactive video ads that can drive a high level of consumer engagement and easily integrate with existing marketing campaigns,” said Richard Lowden, vice president of sales and advertising at Weather Underground. “The Jivox platform provides advertisers not only with the performance benefits of video, but also with the additional reach that can be generated through interactivity and social media."
“Weather Underground is a premier publisher site that clearly understands the need to offer multiple ways for brands to connect with consumers,” said Diaz Nesamoney, CEO of Jivox. “The Jivox technology platform will allow Weather Underground to deliver high-impact video advertising while also enabling campaign management, targeting, trafficking, and reporting from a single, easy-to-use Web interface.”
The hosted Jivox technology seamlessly integrates with existing publisher ad servers (DART, Atlas, etc.) and requires virtually no set-up, so Weather Underground was up and running with the service in a matter of days. The Jivox interactive video advertising technology is used by over 30 large online publishers, including CBS TV, The Gannett Company, Media News Group, McClatchy, The Chicago Sun Times, and many others. Jivox is an active member of the Interactive Advertising Bureau (IAB) and is one of the first online video ad platforms to be fully certified by the IAB. For more information on the Jivox interactive online video advertising technology, visit www.jivox.com.
About Weather Underground
The world's first online weather service, Weather Underground is committed to delivering the most comprehensive, reliable weather information possible. The company's state-of-the-art technology monitors conditions and forecasts for locations across the world. With over 16 thousand users contributing local observations from personal weather stations, Weather Underground is able to provide up-to-the-minute weather conditions for the most finely targeted areas. In addition to serving free online weather information to over 14 million unique users every month, Weather Underground delivers custom-designed weather page solutions to an array of businesses and media clients – both online and in print.
Jivox is the leading provider of interactive video ad technology that enables businesses to reach new customers online. Many of the nation's largest media companies and advertisers are using the Jivox platform to create and distribute interactive video ads and manage their ad operations more effectively. Jivox offers advanced ad creation tools and targeted distribution through its network of over 1,000 media and content websites, as well as through directory listings, viral marketing programs, email campaigns, social networks and more. Jivox also provides sophisticated analytics that drive continuous campaign improvement, including a unique "video engagement score" that gives advertisers immediate insight into campaign performance. Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.